The Competitor Research Instruction Manual
Knowledge is power.
Knowledge about your competitors? That’s a special type of power.
Why Make a Competitor Research Doc?
You shouldn’t be copying your competitors, but if you are just starting or scaling up your go-to-market motion, you should familiarize yourself with how they are reaching their ICP. Because their ICP is your ICP
In this template and instruction manual, you’ll learn how to:
• Identify your true competitors, beyond the obvious players• Dissect their digital marketing strategies across all channels• Uncover their strengths, weaknesses, and untapped opportunities• Gain insights into their messaging, branding, and customer engagement tactics• Analyze their paid advertising campaigns, ad copy, and targeting strategies• Leverage cutting-edge AI tools for efficient and comprehensive research
This guide is not just another generic resource
it's a comprehensive, battle-tested framework that combines industry-proven methodologies with the latest AI technologies.By following my proven process, you'll see how competitors are going to market in the following digital marketing channels and platforms:• Organic social• Organic search• Paid social• Paid search• Website gated content
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